Forget Traditional Retail, Awake NY's Lower East Side Flagship Is a Cultural Hub

There's a certain sort of optimism that comes with a spring day in New York City. You can feel the city shaking off its wintertime slumber and an excitement wafting up from its streets -- an excitement that makes you want to see, to do, to explore, to experience. Awake NY founder Angelo Baque knows that excitement well. He's feeling it himself, in fact, with his brand set to open its first flagship store at 62 Orchard Street in the coming weeks. We're sitting in Awake NY's headquarters, located ...